Recently I read an article posted on LinkedIn in using social media for the best coverage. The article was mainly targeting businesses in how to get the most out of it and when people are most likely to see your posts. It was based on an in depth study on when the most traffic is which means the most exposure. It was broken down not only by day, but as granular as to the hours of the day.
As an example, you have an eatery and want to post about an upcoming special or your signature dish. You would not want to post it at 11pm when traffic is low but more so during the day between 9 and 5 with 11 to 2 as the peak times for people to catch the post.
Using this theory I am going to try and use the social media in that manner. I have a very valuable product that I need to market and that product is me. So by 'selling myself' on social media routinely just might pick up some interest and get me an interview or better still a job offer.
Looking at the data from market researchers I am drilling down the best times in when to post. From there I am creating several posts in word ahead of time so I can copy and paste them in. With Twitter since you are allowed only 140 characters, MS Word will help with the count. I just need to be very creative in marketing which is not my strong point.
I am going to post as to why you should hire me without being too wordy. Blasts of some of my selling points. A new one each time. Keeping me in the eyes of the viewers. A FB connection posts several times a day with photos of herself. She is keeping herself in the public eye. I have no idea how much business she is getting from FB, but she is very successful over all.
I don't know if I would want to post that much, for it could be considered as spam. But in her case since she has a great body, that is an asset. In my case, I am not very photogenic although my professional profile photo shows up on LinkedIn and Twitter where I use my real name.
I will say that one of my posts on LinkedIn did get positive attention. And one of them was from Key West so I know I hit the right nerve. Now to keep it up.
Not only am I going to post as to my attributes in why you should hire me, but give away some free tips as well. And while I am at it, I am going to create some tutorials and put them on Viemo a video sharing site like You-Tube. The big difference is that I pay for the space and the video length can be a lot longer that You-Tube allows. From there include the URL to the video in my posts.
As for doing that with Twitter, I am going to use Google's URL shortener.
Hopefully that will land me a few interviews and maybe a job offer. In the Keys I hope.
'till next time
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